Harlow & Elle Launch Party
On Friday 22nd June we held our first ever launch party at Aveika on the Quayside in Newcastle. The night consisted of a cocktail drinks reception where guests received a Cosmopolitan, made famous by Carrie Bradshaw in Sex & The City. The mood was set by Saxophonist Joe Reeve and DJ Jerome Price performing 90's classics from the likes of Madonna and Jamiroquai while guests enjoyed their cocktails and took photos with the beautiful flower wall which included our logo.
Upstairs in what is usually Aveika's VIP floor, the models were finishing up in hair by Salon Blanc and make up by Georga Johnstone and Neisha Elliott. We got our gorgeous models ready in their first six looks from our debut collection, 6IX which consists of 6 different styles of slip dresses: The Harper - a cowl front design, The Belle - a cowl back design, The Cindy - a simple straight cut design, The Lulu - a simple V-cut design , The Penelope - an asymmetric design, and The Renée - a classic high neck design.
Each dress is available in either satin or crepe fabric and in a variety of different colours. Simple in design but striking, each dress is designed to make our customer feel beautiful and feminine. The inspiration behind the collection is the 90's era and in particular the iconic supermodels of the time. Looks that would have been seen on the runways of shows by designers Giorgio Armani, Versace and Calvin Klein all inspired the collection.
The evening was hosted by Capital FM presenters Matt and Hannah who did a fabulous job of making sure the fashion show ran smoothly. Guests had a chance to see our debut collection and the first look was the Cindy dress in cornflower blue satin on our model Beth who walked to Madonna's 'Vogue'.
We would just like to take the chance to thank everyone who came and supported us, we had the most incredible night and it was everything we could have ever dreamed of and more, so thank you.
Hannah & Laura x